"It wasn't the first time..."

Complete the following story in 33 words:

‘It wasn’t the first time.’ 

(The five words are not to be included in your 33 words)

It wasn't the first time he forgot his wife's birthday, but it was the last time he heard about it, that is, from her pursed lips, somber eyes, because everyday, trudging the familiar, the streets themselves reminded him. 

You can find more information about this Trifecta writing challenge here.